Mars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix.  The Ace Score measures TV commercials' creative effectiveness based on persuasion and "watchability" measures, on a range of 0 to 950.  "Focus Group," a spot for Mars' new Snickers Peanut Butter Squared, ranked #1, with an overall Ace Score of 668 (the norm for candies/snacks is 585).
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