Mars Retail Group Adds Alchemy3 As New Licensee
Publish Date:
March 25, 2010
Mars Retail Group announced that it has joined with new licensee Alchemy3 to develop branded lottery games. The games will hit participating lottery retailers beginning fall 2010 and will incorporate popular Mars brands including M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, 3 MUSKETEERS®, MILKY WAY® and TWIX®.