Mix1 Sells Minority Stake to Hershey

Publish Date: 
March 3, 2011

In a move that brings a new strategic investor into the beverage game, protein-based sports drink/meal replacement beverage Mix1 has sold a significant minority stake to candy maker Hershey.  Mix1 CEO John Burns would not reveal the amount of money Hershey is paying to acquire the minority ownership stake, only stating that the company would acquire board seats commensurate with its percentage of Mix1.
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