Mars Chocolate North America announced M&M’S® Brand will feature an all-new 30-second commercial during the first quarter of Super Bowl XLVI on February 5, 2012. This will mark the second trip to the Super Bowl for the colorful chocolate candy brand.  M&M’S will step into a starting role in Super Bowl XLVI instead of SNICKERS Brand, which has enjoyed back-to-back success through the You’re Not You When You’re Hungry campaign.
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