Mr. Peanut Gets Back in the Peanut Butter Business
Publish Date:
June 23, 2011
Planters, personified by its Mr. Peanut brand mascot, is bringing back peanut butter in creamy and crunchy varieties. The last time Planters peddled peanut butter, it was not owned by its current owner, Kraft Foods. Executives at Kraft believe that the product was sold from the early 1950s until around 1980.
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