Mrs. Freshley's, a snack cakes brand from Flowers Foods, may sound quaint, but its marketers aren't.  The 13-year-old brand, which has not had a character or persona up to this point, has announced a Facebook-based national search to identify "the real Mrs. Freshley."  Fans of Mrs. Freshley's are being asked to "define the characteristics of the brand" by nominating the "Mrs. Freshley" in their own lives.
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