NECCO Returns to its Original Candy Wafer Recipe

Publish Date: 
October 27, 2011

New England Confectionery Co. returns to its original candy wafer recipe after customer backlash and a drop in sales.  NECCO thought it could make its old-fashioned wafer appeal to a modern, health-conscious consumer by coloring and flavoring it with all natural ingredients such as cabbage and beets.  Instead, sales of NECCO Wafers fell 35 percent.
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