Nestle Pure Life water is launching a new campaign, called “Better habits for a better life," to encourage Latina moms to get their families to drink more water.  A major component of the Nestle Waters North America pitch is "La Promesa Nestle Pure Life," a challenge that invites consumers to replace one sugary drink with water each day. “It’s a very simple, single message about changing behavior and creating better habits through steps like drinking water.
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