Nestle Mulls Shift to "Well - Being" Focus

Publish Date: 
October 8, 2009

Nestle is mulling a move towards a greater focus on "well-being" as it seeks higher-margin business for the future, its chairman said.  "It's a more holistic concept," Peter Brabeck told Frankfurt's ICFW business journalists club late on Monday in remarks for release on Tuesday.  The focus would be more on personal care offerings for customers that would create higher value for the company, Brabeck said, adding that no decision on a strategy shift had been taken and that the issue was still under discussion.
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