Chicago--(BUSINESS WIRE)--The current recession has created a new niche of consumers identified as the “Downturn Generation” by Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries. This new generation of Americans is adopting practices similar to Depression-era shoppers, implemented both to weather the recession and to keep a close eye on spending long after the recession ends.
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