Nielsen Projects Older, Multi-Cultural, And Low-Income Consumers Driving Consumer Packaged Goods Trends In 2020

Publish Date: 
May 21, 2009

New Research Presented at Nielsen’s Consumer 360 Conference Indicates Product Categories Likely to Grow, Decline.

Orlando, FL, May 12, 2009 – While the current economy has marketers working overtime to appeal to budget-conscious consumers, it’s just the beginning of changes to come, according to new projections from The Nielsen Company. Nielsen’s research shows that significant demographic and economic shifts over the next 10+ years will dramatically reshape the growth and decline of consumer packaged goods (CPG) products in the future. The analysis was presented today at Nielsen’s Consumer 360 conference, the CPG industry’s premier educational and networking event, attended by more than 700 industry professionals.
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