Nutella Chocolate Maker Ferrero Goes Green
Publish Date:
July 1, 2010
Italian Nutella maker Ferrero is preparing for a green turnaround which includes a 17 percent carbon emissions cut in three years, in a forward-looking move for the media-shy family empire. Michele Ferrero and his two sons, whose round Rocher chocolates are known worldwide, came out of the shadows last year when they eyed a bid for Cadbury, the world's second-largest confectionery company.
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