Ocean Spray's Secrets of Co-op Success

Publish Date: 
September 23, 2010

Despite the rough economy, Ocean Spray just had its most successful year ever, with more than $2 billion in revenue, 30% of it outside the U.S. Everyone knows the brand, but few people know that it is 80 years old, has been the most successful bottled juice brand for 30 years--and that Ocean Spray is not a public corporation but a cooperative.
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