Sometime in 1916, the candy people looked at their empty fall calendars and decided what America needed was a new candy holiday, a day to celebrate all things candy, to eat candy with extra enthusiasm, and not coincidentally, to give candy sales a boost in advance of the Christmas holiday season. But the holiday wasn't Halloween. The word went forth from the National Confectioners Association: The second Saturday of October would henceforth be known as "Candy Day."
READ MORE