Oscar Mayer Counts on the Joy

Publish Date: 
January 21, 2010

Oscar Mayer, which has two of the most famous advertising jingles, is pushing them to the side as it introduces its biggest campaign to date.  After more than 125 years in existence, the brand is spending more than $50 million on its first campaign to extend across all of its meaty products: bacon, hot dogs, premade sandwiches, bologna and sliced packaged meats.
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