P & G Sees the World as Its Client

Publish Date: 
December 17, 2009

Add close to 548,000 new customers a day.  Every day.  For the next five years.  That is the goal Robert A. McDonald, Procter & Gamble’s new chief executive, has been promoting in recent weeks and that will be an important benchmark for his tenure.  If he is successful, it will be an important new chapter for the company, after Mr. McDonald’s predecessor, A. G. Lafley, spent the last decade revitalizing the 172-year-old company and doubling its sales.
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