P&G: Doing Good is Good Business
Publish Date:
May 7, 2009
Procter & Gamble has long had an active corporate giving program, but a refocusing of its charitable efforts now means that doing good has become good for business. The multinational company spends more than $100 million a year on charity under a program called Live, Learn and Thrive, its corporate-wide banner for giving that has consolidated its efforts on programs that benefit children globally.
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