P&G Expands Direct Retail

Publish Date: 
July 23, 2009

With its recent purchase of high-end retail outlet The Art of Shaving, Procter & Gamble will soon control nearly 70 retail outlets, representing its biggest foray into the retail sector.  For P&G, a manufacturer and marketer of consumer products, the move into retailing represents more than the experiment that previous efforts have been. It could also be a vehicle for sales growth, analysts say.
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