P&G Meets Frugal Shoppers Halfway
Publish Date:
February 4, 2010
Shoppers are starting to open their wallets again for brand-name household basics, but it's taking lower prices, heavy advertising and new products to tempt them. Procter & Gamble Co. and Colgate-Palmolive Co. sold more of their premium-priced consumer goods at the end of 2009, suggesting that fewer shoppers are basing their purchases on price alone.