Forget about focus groups, scientific polls and mathematical models, the latest way to gauge consumer response to new products is the Tupperware-type party.  In a twist on the kitchenware get-togethers, Procter & Gamble recently sponsored 6,000 house parties across the country to spread the word about its new line of air fresheners.  Like Tupperware parties, women invite family and friends over for snacks, chat and a look at the latest from P&G.
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