An uncertain economy hasn’t prompted Procter & Gamble to stop emphasizing innovation over price. Recent introductions including Crest 3D White (with an improved formula that promises whiter teeth) and Gillette Fusion ProGlide (which has been redesigned to give a smoother shave) show the company is committed to using R&D to grow and defend its market share. In an e-mail interview, Procter & Gamble North American group president Melanie Healey discussed the strategy.
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