The Pop-Tarts brand is demanding some attention for itself, and it is doing so with a store on one of the world’s most attention-grabbing stages, Times Square.  Pop-Tarts is joining other food brands, like M&M’s and Hershey, with stores near Times Square, where the focus is often less about sales than marketing and visibility.  The lease on the 3,200-square-foot shop, on the south side of 42nd Street between Sixth Avenue and Broadway, runs through January, at which point executives will decide whether a store all about toaster pastries makes long-term sense.
READ MORE