Recession Batters Plans for New-Product Launches
Publish Date:
May 7, 2009
Chicago (AdAge.com) -- Another sign of a tough economy: a lot fewer new-product introductions. According to Mintel, new food and beverage product launches fell 51% to 2,660 during the first quarter of 2009 compared with the same period a year ago, taking a bite out of potential ad spending.
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