The findings of a comprehensive new study of the front-end checkout suggest that retailers are missing opportunities for impulse sales. The study, called Front-End Focus, was sponsored by Mars Chocolate North America, a Division of Mars, Inc., Time-Warner Retail Sales & Marketing a division of Time Warner, The Wm. Wrigley Jr. Company and The Coca-Cola Company. Industry consultants Dechert-Hampe & Company were engaged to conduct the study and develop objective conclusions.
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