Smart Choices’ Nutrition Initiative Launched

Publish Date: 
August 13, 2009

In the latest example of the food industry’s close attention to health-and-wellness issues affecting consumers, the “Smart Choices Program” made its official debut yesterday, its green check mark symbol now appearing on of hundreds of products in supermarkets and other retailers across the United States. The first-ever uniform front-of-pack nutrition-labeling program was developed by a broad coalition of scientists, nutritionists, consumer organizations and food industry leaders to promote public health by helping shoppers make informed food and beverage choices within product categories.
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