Snickers® Kicks Off New Advertising Campaign at Super Bowl XLIV

Publish Date: 
February 4, 2010

Mars Chocolate North America announced today that its SNICKERS® Brand will satisfy fans’ hunger for a laugh with its new advertising campaign that debuts during the first commercial break of Super Bowl XLIV.  The first spot of the campaign, called “Game,” features recent Screen Actors Guild® Life Achievement Award winner, Betty White, and acting icon, Abe Vigoda.
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