If the recession has proved anything, it’s that American consumers are willing to pay a premium for healthy products. Due to its compelling image as an innovative yet accessible beverage that’s good-tasting, good for you and budget-friendly, tea has remained profitable, with 2 percent annual gains in 2008 and 2009, according to “Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends” by Packaged Facts.
READ MORE