Trick or treat? Iconic NECCO Wafers go All-Natural
Publish Date:
October 29, 2009
All-natural may be all the rage in the food world, but will candy lovers have a sweet tooth for beet juice and purple cabbage? Necco sure hopes so. The 162-year-old Massachusetts company is taking its venerable Necco Wafers all-natural, making them the largest mass-produced candy line in the U.S. to shed artificial flavoring and colors.
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