To support the launch of Trident Layers' Cool Mint + Melon Fresco flavor, the brand will run a one-day promotion in which people who grab taxis from a special stand in Manhattan's Times Square can pay for their rides with packs of Trident Layers.  Between 6:30 a.m. and 2:30 p.m. on Oct. 21, Trident will run a branded cab stand/promotion area at the corner of Broadway and 42nd Street.
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