As the battle for the bun heats up, the nation's top two wiener purveyors seem to agree on strategy -- a focus on all-natural products -- but one is making a last-minute change to the lineup. With grilling season upon Oscar Mayer and Ball Park, the latter is conducting an agency review. Omnicom Group's TBWA/Chiat/Day had been working with Sara Lee's Ball Park brand since 2004, when the agency picked up that and brand sibling Jimmy Dean. Prior to TBWA, Ball Park was at Publicis Groupe's Leo Burnett, Chicago.
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