Glendale, CA,  BUSINESS WIRE - Most teens and adults are familiar with the story of Willy Wonka.  Popularized in Roald Dahl’s Charlie and the Chocolate Factory book and two feature films, “WONKA” immediately brings to mind images of chocolate rivers, inventing rooms and edible gardens. WONKA classics such as NERDS®, RUNTS®, SWEETARTS®, LAFFY TAFFY® and PIXY STIX® have been favorites for many years, but recently the WONKA brand began crafting a new era of creativity – one with closer ties to the legendary WONKA mystique.
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