Wm Wrigley Jr. Co. is the biggest gum company in the world, but it’s only in Russia, among the Top 10 markets, where it has the leading candy, Orbit, according to my colleagues at BusinessWeek. So how best to boost sales in Russia?  Wrigley, now a subsidiary of Mars, has begun selling what it calls “croutons” in Russia. These are individually wrapped snacks that look like baked flat breads or crackers and come in a variety of flavors.
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