Convenience, Confections & Profit - Targeting the Core Report
When the National Confectioners Association (NCA), the American Wholesale Marketers Association
(AWMA) and NACS, the Association for Convenience and Petroleum Retailing, convened in March
2008 to explore potential profit opportunities offered by confections in the convenience channel, there
were few signs that our nation would soon be swept into such an economic downdraft. But that
decision to search out ways to improve profits has added significance today as businesses search for
every possible opportunity to build sales and revenue without investing in new plant, capacity,
equipment, or more people. The confections category provides such an opportunity.
This yearlong research has included detailed analysis of consumer sales data and trends and in-depth
discussions with manufacturers, distributors and retailers. The resulting product, this report, provides
actionable opportunities for all supply chain partners if they work together like never before. Targeting
the Core—core items, core consumers, and the core competencies that currently exist—will make this
possible, and could readily produce increased sales throughout the supply chain that could exceed
$1.4 billion.
