Distribution Channels 2008 Circulation

Convenience Distribution ™  (formerly Distribution Channels) has a qualified circulation of more than 11,000 industry professionals, including distributors, retailers, brokers and manufacturers. Subscribers represent all sizes of companies within the convenience channel–from the smallest retailer to the biggest manufacturer.

Of interest to advertisers are the distributor salespeople, many of whom receive Convenience Distribution ™ at their homes. The magazine is also distributed at many important industry events–see our editorial calendar for more details.

Below is our circulation breakdown:

Business and Industry Total Qualified Percent of Total
Candy, Tobacco and Snack Food Distributors, including headquarters personnel 3,750 32.3
Distributor Salespeople 87 0.8
Retail Buyers 5,424 46.8
Brokers and Manufacturers' Representatives 420 3.6
Manufacturers and Other Suppliers 1,589 13.7
Others Allied to the Field 315 2.7
Other Paid Circulation 10 0.1
Total Qualified Circulation 11,595 100.0

Source: June 2008 BPA Publisher's Statement