Best-of-the-best warehouse-delivered snacks end cap boosts retailer total snack category sales and margins. by James Echeandia
In an era of intense pressure on profits and declining gasoline sales, a study concluded over six years ago is today providing major sales and profit boosts for over 20,000 convenience retailers. And as more retailers see the program, they want to capitalize on the opportunity it represents.
The attraction is a Snack Multi-Vendor Endcap (MVE for short), which has been shown to add $10,000 a year in sales and more than $4,200 gross profit dollars in an average convenience store. The Snack MVE features fast-selling national brands such as Oreo, Cheez It, Pringles, Jack Links, Slim Jims, Combos, Chex Mix, Hershey’s, Planters, Ritz, Rice Krispies Treats, Gardetto’s and Nature Valley. At the same time Warehouse-Delivered snacks are gaining sales on the MVE, DSD snack sales are not impacted so the warehouse snacks’ growth represents true ‘plus sales.’ In fact, the potential for a 100-store convenience store chain is a sales increase of over $1 million and a gross profit increase of $420,000. Those kinds of numbers garner attention!
For more information on warehouse delivered snacks and the Joint Industry Warehouse-Delivered Snack Committee, contact Bob Pignato at 800-482-2962, ext. 642 or robertp@awmanet.org.
In an era of intense pressure on profits and declining gasoline sales, a study concluded over six years ago is today providing major sales and profit boosts for over 20,000 convenience retailers. And as more retailers see the program, they want to capitalize on the opportunity it represents.
